Movies as the opiate of the people

As evident in last week’s blog about cricket, India makes for a good case study about the effect of pop culture on a traditionalist society. In this article about the struggles of India’s “untouchable” caste to break into the country’s “Bollywood” film industry–Bollywood No Longer A Dream Too Far for India’s Lower Castes - washingtonpost.com–we learn just how much the poor people are taken with the fantasies they see on screen:

Going to the air-conditioned cinema is a popular national pastime without parallel in this country, especially for low-caste laborers who work under India’s unforgiving sun — in construction, in farming, as cow herders and as fruit vendors. For Indians, most of whom subsist on less than $2 a day, the masala mixes of drama and dance are the ultimate escape.

So beloved are Hindi film stars that there are Hindu temples named after matinee idols. Political rallies always include a Bollywood starlet. Some political leaders are former actors. And in small-town theaters, audiences are so personally involved in the melodramas — often four hours long — that they whistle, clap, imitate dance moves and sing along with the songs.

“India is really a special place for film. It’s second only to religion in the way it occupies people’s minds and dreams,” said Barry John, a longtime drama teacher.