A marketing company has analyzed the different candidates’ appeal and related them to that of various products. This article describes the process for McCain. (The findings for the other candidates was given in a box in the Washington Post, but I couldn’t find it on the website.)
According to this marketing research, if John McCain were a product (I am granting how idiotic that is), he would be a Ford pickup; Wrangler jeans; and a Timex watch.
Hillary Clinton would be a Volvo station wagon; Microsoft software; and the New York Yankees.
Barack Obama would be a BMW Z4 convertible; Apple computer; and Chicago Cubs.
I have a Ford pickup and wear Wranglers, though my watch is not a Timex, though it’s fairly equivalent. So that would put me 2/3 for McCain, which is pretty close.
I am 0/3 for Clinton. That is a highly accurate summary of her appeal for me.
I compute with Apples, so that would make me 1/3 for Obama. As I have said, I have a certain fondness for Obama that I cannot fully account for, though I couldn’t vote for him, and I guess it has to do with some of that Macintosh mystique.
Does this branding account for your own political preference?
11 comments ↓
I’ve got the jeans, but no Timex or pickup truck. I go for Microsoft, and my car is closer to a Volvo than a BMW. I’m neither a Yankees nor a Cubs fan.
1/3 McCain
2/3 Clinton
Yech!
My jeans are hand-me-downs. I hate buying jeans.
My ‘watch’ is my cellphone.
I drive an old reliable Honda.
Lord, to whom do we go?
Actually, I’m the last person–in the last demographic–any marketers consider.
I took a marketing course and found the jargon as difficult and as unfriendly to the ear as a foreign language, or a legal contract. Or the instructions on my 1040.
I wear jeans occasionally, but never a watch. I firmly believe that “There is no operating system but Microsoft, and Bill Gates is its prophet.”
Ford truck, Wranglers, Macintosh.
GMC pickup, Wranglers, PC, Cubs fan, Timex, and it makes little difference once I know a candidate’s stand on abortion and firearm rights.
Oh, and I don’t think Mr. “Aragula is expensive” pays a terrible lot of attention to what happens in the Friendly Confines, to put it mildly–I believe it about as much as I believe Mrs. Clinton roots for the Yankees when the cameras aren’t rolling.
I’m 0/3 on McCain, 0/3 on Hillary (right now, though we constantly toy with the idea of buying a Volvo) and 1/3 on Obama (I’m a Mac gal).
So the candidate with the least appeal for me is the one I’m actually voting for (McCain) and the most appeal is my least favorite of the three (Obama). Go figure.
Well, I drive a 4wd pickup (needed around here), and run Ubnutu Linux, I guess that makes me for Ron Paul and the Constitution Party.
Yep.
“From the Beast of Redmond, Domine miserare nobis.”
Not enough factors present to make a meaningful profile.
Try fleshing it out with: What country would each candidate be? What animal? What landscape? What kind of school?
IOW, make the profile less about a product and more about people and nature.
Isn’t that what the media does the week before the Super Bowl? Ask the defensive linemen: “If you were a tree, what kind of tree would you be?”
I wear Levi’s
I drive a Buick
And I have both a Mac PowerBook and a PC.
This is just silly.
I, for some reason, bet I’d be spot on with Huckabee.
As a Yankees fan, I emphatically reject any association with Hillary Clinton. Everyone knows she is a cryptocubbie and a reverse carpetbagger.
Now Rudy Giuliani is one guy who knows his Yankee baseball!
Mrs. Clinton may be a carpetbagger, but I take issue with your claim that she roots for the Cubbies. Maybe when she was a Goldwater girl, but not now. :^)
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